Research Activities of the Department of International Marketing
The Department of International Marketing is a dynamic space for modern ideas and research in global business. We explore global trends and develop innovative approaches to help create effective marketing strategies in today’s fast-changing world.
Main areas of research activity:
- Digital technologies in marketing: researching the impact of artificial intelligence, process automation, Big Data and social media on the development of communication and sales strategies.
- Developing future leaders: involving students in practical research opportunities, international internships and degree programmes that provide real-world experience in global environments.
- Publishing: contributing articles to leading international journals, writing monographs and developing educational materials.
We are constantly expanding the horizons of research activities and fostering an environment where new knowledge can be developed and applied to the global marketing practices.
All-Ukrainian competition of student research papers in the fields of knowledge and specialties
Scientific conferences
XV International Scientific and Practical Conference of Young Scientists and Students “Marketing Management of Competitiveness in the Context of Global Challenges”
XIV International Scientific and Practical Conference of Young Scientists and Students “Marketing Management of Competitiveness in the Context of Global Challenges”
XIII International Scientific and Practical Conference of Young Scientists and Students “Marketing Management of Competitiveness in the Context of Global Challenges”
XII International Scientific and Practical Conference of Young Scientists and Students “Marketing Management of Competitiveness in the Context of Global Challenges”
XI International Scientific and Practical Conference of Young Scientists and Students “Marketing Management of Competitiveness in the Context of Global Challenges”
Х International Scientific and Practical Conference of Young Scientists and Students “Marketing Management of Competitiveness in the Context of Global Challenges”
IX International scientific and practical conference of young scientists and students dedicated to the 25th anniversary of Alfred Nobel University “Marketing management of competitiveness in the face of global challenges
VII International scientific and practical conference of young scientists and students “Marketing management of competitiveness”