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EDUCATION QUALITY CULTURE

International Marketing Department

Irina Taranenko - Head

Irina Taranenko

Head

Svitlana Yaremenko - Deputy head

Svitlana Yaremenko

Deputy head

Olena Krasovska - Associate Professor

Olena Krasovska

Associate Professor

Tetiana Mishustina - Associate Professor

Tetiana Mishustina

Associate Professor

Valentyna Shevchenko - Associate Professor

Valentyna Shevchenko

Associate Professor

Anastasiia Mostova - Associate Professor

Anastasiia Mostova

Associate Professor

Ganna Shcholokova - Acting head

Ganna Shcholokova

Acting head

Irina Taranenko

Irina Taranenko

Doctor of Economics, Full Professor


Academic profile Academic profile

Education: graduated from the Economics Faculty of Moscow State Lomonosov University, speciality "Political Economy", specialization "Economics of Foreign Countries" (1982), post-graduate programme in Moscow State Lomonosov University (1985).

In 1986 she defended her thesis on "Mutual export of capital of advanced countries in modern conditions" and obtained the academic degree of PhD in Economics.

In 2013 she graduated from Donetsk National University doctorate programme.

In November 2014 she defended the doctoral thesis on "Strategies for innovation competitiveness of countries in the global economic system" on speciality 08.00.02 – World Economy and International Economic Relations and obtained the highest academic degree – Doctor of Science in Economics.

In September 2014 by the Certification Board of the Ministry of Education and Science of Ukraine decision she was awarded the academic title of Professor in Marketing.

She has completed internships at leading universities in Western Europe:

  • Catholic University of Leuven (Belgium);
  • University of Antwerp (Belgium);
  • University of Amsterdam (Netherlands);
  • University of Koblenz-Landau (Germany);
  • Central European University (Budapest, Hungary);
  • Georg-August University (Gettingen, Germany).

Active participant of TEMPUS projects (1995-1998, 2000-2003, 2007-2009).

Research interests: innovation marketing, international competitiveness of countries, innovation-based competitiveness, international marketing strategies.

Delivers the lectures in disciplines: "Marketing", "International Marketing", "Strategic Marketing", "Marketing Management", "Consumer Behaviour".

Author of more than 170 scientific and methodical works, including papers published in foreign journals: Review of General Management (Romania), Journal of Economic Regulation (Russia), Montenegrin Journal of Economics (Montenegro) and others.

Co-author of textbooks: "Regional Economics", "Marketing Research" and others.

Working with business literature publishing house "Balance Business Books" as scientific editor of translations from English language books:

  • Strategy Moves by Jorge A. Vasconcellos e Sa. (2007);
  • Marketing Revolution by Paul R. Gamble (2007);
  • Employee Research: How to Increase Employee Involvement through Consultation by Peter Goudge (2008);
  • Marketing Metrics by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeiser (2009);
  • Firms of Endearment. How World-Class Companies Profit from Passion and Purpose by Rajendra S. Sisidia, David B. Wolfe, Jagdish N. Sheth;
  • The Self-Destructive Habits of Good Companies … And How to break Theam by Jagdish N. Sheth.

Granted with Award "For outstanding contribution to the development of education" by international organization "Civic Education Project".

Member of the editorial board of professional scientific publications registered in international scientometric databases Index Copernicus, Google Scholar, RYNTS:

  • Academic Review. Scientific journal (Alfred Nobel University, Dnipro)
  • European Vector of Economic Development. Collected Works (Alfred Nobel University, Dnipro)
  • Economic Nobel Herald. Collected Works (Alfred Nobel University, Dnipro).

For personal contribution to the training of highly qualified specialists, fruitful scientific and pedagogical activity she was awarded the diploma from the Ministry of Education and Science of Ukraine.

Supervisor of graduate students, masters.

Svitlana Yaremenko

Svitlana Yaremenko

PhD in Economics, Associate Professor


Academic profile

Education: graduated from the Finances and Economics Department, Dnipro Academy of Management, Business and Law, speciality "Accounting and Auditing" (2001); Alfred Nobel University, specialty "Marketing" (2005); graduate of Alfred Nobel University (2010 p.).

In 2013 she defended her PhD thesis on "Management of marketing communications activities of engineering enterprise."

Has completed internships at the Central European University (CEU), Budapest (Hungary).

Research interests: marketing communications, branding, consumer behavior.

Subjects taught: "Marketing", "Marketing product policy", "Marketing Communications", "Course design", "Trading innovation policy", "Psychology of Advertising", "Sales Promotion".

Author of more than 80 scientific and methodical works, including co-author of a textbook labeled with MES "Regional Economy."

Supervisor of masters.

Olena Krasovska

Olena Krasovska

PhD in Economics, Associate Professor


Academic profile

Olena is a director of the International Business School IBS.

She defended her PhD thesis on "Developing the World Higher Education Market" in 2010.

In 2000, she graduated from Alfred Nobel University with a degree in Marketing, then she completed her postgraduate studies at Kyiv National Economic University named after V. Hetman.

Trained under the Tempus-Tacis programme (University of Amsterdam, The Netherlands).

Research interests: problems of conducting market research of educational services market, mechanisms of regulation of supply and demand of educational services according to the situation on the labour market.

Subjects taught: "Marketing Research", "Service Marketing", "Modern Technologies of Marketing and Sales Management", "Marketing Pricing".

Tetiana Mishustina

Tetiana Mishustina

PhD in Economics, Associate Professor


Academic profile

Vice-Rector for Strategic Development and Communications.

Education:

2016 - Associate Professor of the International Marketing Department.

2014 - She completed her postgraduate studies at Alfred Nobel University and defended her PhD thesis on the topic: "Competitiveness of the trade mark of a machine-building enterprise".

2000 - Graduated from the Pridneprovsk State Academy of Civil Engineering and Architecture with a degree in Management of Organizations.

She is the author of series of assignments for practical classes and independent work of students in the disciplines "Economic mechanism of marketing". Co-author of series of assignments for practical classes and independent work of students in the disciplines: Marketing, International Marketing, Advertising.

She is also a co-author of the Ministry of Education and Science of Ukraine Regional Economics Manual.

Valentyna Shevchenko

Valentyna Shevchenko

PhD in Economics, Associate Professor


Academic profile

Education:

2016 - now Doctoral student in education and psychology, Alfred Nobel University, Dnipro, Ukraine;

2008-2011 Doctor of Philosophy (Ph.D.) in Public Administration, The Ivano-Frankivsk National Technical University of OIL and GAS, Ivano-Frankivsk;

2003-2005 Specialist in Accounting and Audit, Prydniprovska State Academy of Civil Engineering and Architecture, Dnipro, Ukraine;

1979-1984 Chemical Engineer, Dnipro Institute of Chemical Technology, Dnipro, Ukraine.

Professional Experience

2016 - now Associate Professor of the Department of International Marketing, Alfred Nobel University, Dnipro, Ukraine;

2015-2016 Associate Professor of the Department of International Finance, Accounting and Taxation, Alfred Nobel University, Dnipro, Ukraine;

2012-2015 Associate Professor of the Department of International Account and Audit, Alfred Nobel University, Dnipro, Ukraine;

2008-2012 Senior Lecturer of the Department of Account and Audit, Alfred Nobel University, Dnipro, Ukraine;

2005-2008 Assistant Lecturer, Prydniprovska State Academy of Civil Engineering and Architecture, Dnipro, Ukraine, Dnipro, Ukraine.

Editorial Board memberships (Editorships)

  • Scientific Journal of Economics and Finance (Ukraine).

Research projects:

2008-2015 Theoretical and methodological principles of working out and introduction innovation account, analysis and audit systems efficient development of enterprises, № 0110U000203

2015- now Theoretical and methodological principles of working out and introduction integrated reporting into innovative management system of enterprise, № 0115U002754.

Сonferences:

2015 International scientific and practical Internet-conference “European Science of XXI Century”, Poland

2014 International scientific and practical Internet-conference “Science and Education”, Czech Republic

2013 International scientific - practical Internet-conference “Future issues of the world of science”, Bulgaria

2012 National Scientific Conference “Accounting and analytical support enterprise management system”, National University “Lviv Polytechnic”, Lviv, Ukraine

2012 Ukrainian scientific - practical conference “Innovative system of accounting, analysis and audit in the areas of economy of Ukraine”, Alfred Nobel University, Dnipro, Ukraine.

Anastasiia Mostova

Anastasiia Mostova

PhD in Economics, Associate Professor


Academic profile

Education:

In 2012 she defended her Ph.D. thesis on the theme "Logistic aspects of the development of agricultural enterprises for the production of crops" at Dnipro State Agrarian and Economic University.

She graduated from Dnipro National University of Railway Transport named after Academician V. Lazaryan in 2009 with a degree in Economic Cybernetics.

Research interests: national economic development strategies, country's competitiveness, strategic marketing management, logistics marketing management.

Subjects taught: Marketing Distribution Policy, Marketing Basics of Entrepreneurship, Marketing Competitiveness Management, Marketing Audit, Commodity Market Infrastructure, Territorial Marketing, and Regional Economics.

Co-author of of series of assignments for conducting practical classes and independent work of students in "Marketing Management of Competitiveness", "Marketing Audit", "Territorial Marketing".

Iryna Kurochkina

Iryna Kurochkina

PhD in Economics, Associate Professor


Ganna Shcholokova

Ganna Shcholokova

PhD in Political Sciences, Associate Professor


Academic profile

Education:

PhD in speciality 23.00.01 - Theory and History of Political Science (2009). She is Associate Professor of the Department of Political Science and International Relations (2014).

She graduated from Dnipro National University in 2006 with a major in Political Science.

Subjects taught: International Politics (European Political and Legal Institutions), International Politics (Diplomatic Etiquette and Protocol), Political Analysis (GR Management), Public Relations (PR), and Applied Sciences. Political Science (Political Marketing and Advertising)».

The formation of a modern innovative model of economic growth, assuring integration of Ukraine into the world economy and raising international competitiveness are impossible without thorough understanding of market mechanisms, the laws of behaviour of consumers and competitors, as well as the basics of strategic planning and control. Such knowledge can be obtained by marketing, which is a modern concept and philosophy of business management, as well as a method of practical economic management.

The International Marketing Department is headed by by Doctor of Economic Science, Professor Irina Taranenko.

Why just marketing?

State-recognized degree
Study mode: full time, part time
Duration:
Bachelor in Marketing: 4 years,
Master in Marketing: 1.5 years.

Study Programmes

Bachelor in Marketing

Master in Marketing

Organization of study process:

  • internships in national and international companies 
  • professional club «Marketer» - workshops, master classes conducted by professional marketers
  • individual and group projects

The opportunity: to study certain courses (at a student’s option) in English.

Entrance requires the certificates issued by the Ukrainian Center for Education Quality Assessment in the following subjects:

  • Ukrainian language and literature
  • History of Ukraine
  • Geography, or a foreign language, or mathematics

The International Marketing Department trains skilled professionals for organizations and enterprises of all economic sectors, professionals who:

  • have a mastery of effective marketing instruments for managing demand for goods and services of an enterprise, creating and maintaining competitive advantage in the market;
  • are able to integrate marketing solutions into enterprise management;
  • have practical skills in applying mechanisms of marketing policy for achievements of the business goals of an enterprise and increasing business value.

Teaching disciplines is carried out by experienced lecturers, Doctors and Candidates of Sciences, skilled professionals in marketing. Trainers and consultants from business schools, foreign experts are also involved in the study process.

The study process meets modern world standards and requirements of the Bologna Declaration. The methods of active learning: case studies, business games with the use of information technologies, as well as advanced study of foreign languages are widely used.

The Department actively promotes the employment of its graduates due to the existing integration relations.

The graduates of the Department can continue their study on the University’s postgraduate training programme.

An expert in the field of the Marketing after graduation from Alfred Nobel University has the relevant professional skills and is able to solve problems and perform the following activities:

  • market and public opinion research (analysis of sales potential of goods, the consumers’ demand for goods in order to raise sales and develop new products, as well as statistical analysis of the results);
  • determining strategic tasks and goals of marketing activities of an enterprise;
  • substantiation and development of marketing policy and business strategy;
  • forecasting the conditions of domestic and international commodities markets;
  • planning long-term measures for strengthening competitive positions of an enterprise in the domestic and foreign market;
  • advice on commercial activities and management (consulting and practical assistance for state and private enterprises and institutions in planning, as well as advice on organizational issues, assuring effectiveness, collection and processing of information for taking managerial decisions);
  • development of product assortment;
  • development of brand (trademark) and brand management (branding);
  • development of pricing policy of an enterprise;
  • organization of the system of sales and promotion of products;
  • development and organization of an advertising campaign;
  • formation of an enterprise image and PR (Public Relations).

A graduate can work at: enterprises under various forms of ownership, at advertising and PR agencies, investment and insurance companies, consulting firms, catering establishments, banks, travel companies and agencies, cultural institutions, state administrative bodies and educational institutions.

A graduate can hold the following positions: managerial (director of an enterprise, head of marketing, head of sales department and other subdivisions of the relevant business profile, deputy head of a subdivision), brand manager; expert in marketing research, expert in sales; expert in logistics and product-pricing policy; expert in analysis and planning of marketing activities; expert in advertising and PR etc.

International partnerships

Lecturers and students take part in academic mobility programmes (conferences, seminars, publications, research) in order to approbate the results of their research. They participate in TEMPUS international projects. Alfred Nobel University cooperates with the University of Montenegro in Kotor and the Cyprus Institute of Marketing.
The students of the 3rd -5th year of study take active part in the student exchange programmes with the Chodkowska University (Warsaw, Poland) and Kozminski University (Warsaw, Poland).

The double degree programmes with the partner higher educational institutions are an indisputable proof of the European quality of education:

  • SWISS MONTREUX BUSINESS SCHOOL (Switzerland)
  • THE CYPRUS INSTITUTE OF MARKETING /THE CYPRUS BUSINESS SCHOOL (Cyprus)

Attention all university entrants!

Alfred Nobel University, Dnipro, has opened an English-language programme «Bachelor in International Marketing», which provides obtaining a state-recognized degree.

Our country moves to Europe with confidence. Even today the task of marketers is to form brands of Ukrainian goods and the brand of Ukraine as a whole. This need becomes more acute every year. That’s why the need for marketers has been increasing. Studying in English and obtaining a prestigious diploma open new prospects before a marketer! Do not waste your chance to obtain a European high quality education in Ukraine!

Duration - 4 years.
The language of instructionEnglish.

Join us!
Our address:
18 Sicheslavska Naberezhna Street, Dnipro
(+38-0562-31-20-38 (Marketing Department)
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The Department of management and marketing was founded in 1995 for teaching full-time students and part-time students of the major «Marketing» fundamental and professionally oriented disciplines (order of rector № 2-У of 3.01.1995).

In 2002 the Department of Management and Marketing was divided into the Department of Management and the Marketing Department to improve the level of training of students in connection with the reorganization of faculties of our university and changes in subordination of departments (order of rector № 105-12-У of 29.08.2002).

The Marketing Department was headed at different times by: Vecherov Valeriy Tymofiyovych – Doctor of Engineering, professor (1996 - 1999); Mischenko Anatoliy Pavlovych – PhD in Technical Sciences, associate professor (2000 - 2002); Petrunya Yuriy Yevhenovych – Doctor of Economics, professor (2002 - 2006).

International Marketing Department carries out research on the cross-cutting research topic “Marketing Management of Competitiveness at Micro-, Meso,- Macrolevel in Modern Conditions of Globalization” (the number of state registration of the topic: 0114U005600) (the deadline – January 2019.).

Head of research: Irina Taranenko – Doctor of Economics, Full Professor.

Partnership and cooperation agreements concluded with a Government enterprise “Design department “Pivdenne”, marketing consulting agency “Living&Stone”, LLC “Free Trade” (Dnipro) and others were part of this research and development project.

We have established academic ties with the University of Montenegro (Montenegro), Gaidar Institute for Economic Policy (Russia), the Cyprus Institute of Marketing (Cyprus), Baranovichi State University (the Republic of Belarus).

Over the last five years lecturers of the Marketing Department have published more than 100 research papers in Ukrainian professional journals, foreign professional periodicals «Review of General Management» (Spiru Haret University, Romania), «Montenegrin Economic Journal» (University of Montenegro, Montenegro), Journal of Economic Regulation – Issues of management of the economy (Russia) indexed in international scientometric databases, more than 150 theses at international and all Ukrainian research-to-practice conferences.

During the period from 2008 to 2014 lecturers of this department took part in more than 150 conferences including 70 international conferences, among them – the International research-to-practice conference «Latest achievements of the European science – 2014» (Bulgaria, 2014), the 10th International research-to-practice conference «Contemporary issues of the modern science–2014» (Poland, 2014), the International research-to-practice conference «Effective instruments of modern science – 2014» (Czech Republic, 2014), the International research-to-practice conference «Contemporary issues of accounting and taxation» (The Siberian University of Consumer Cooperation, Novosibirsk, Russia, 2013), the 18th Annual Conference European Council for Business Education “Global cooperation in business education: Pan-European initiative” (Austria, 2013), the International research-to-practice conference «Formation of the modern theory and practice of marketing under conditions of globalization» (Taras Shevchenko National University of Kyiv, Kyiv, 2012), the International Scientific Symposium «Economic Institutions As a Condition for Social and Economic Development of Transitional Countries» (University of Montenegro, 2012), the 5th International research-to-practice conference «Conditions of the market growth in market economies» (Pereyaslav-Khmelnytsky Hryhoriy Skovoroda State Pedagogical University, 2012), the 8th International research-to-practice conference «Progress in science and technology at the turn of Millennium-2012 (Czech Republic, 2014), Contemporary Issues of Modern Science (Poland, 2014), the International research-to-practice conference «Welfare of nations under conditions of global instability» (Odesa, 2012), the International research-to-practice conference «Contemporary issues of economy and management» (Lviv Polytechnic National University, Lviv, 2011), the 2nd International academic congress «Globalistics-2011» (Lomonosov Moscow State University, Moscow, Russia, 2011), the 11th International research-to-practice conference on problems of development of economy and society (National Research University Higher School of Economics, Moscow, Russia, 2010) and others.

Lecturers of this department have actively taken part in the International Nobel Economic Congress (Dnipro, 2008-2016).

The department conducts research activity each year as part of the so-called “Science days”. In March 2014 the 5th International research-to-practice conference «Marketing management of competitiveness» including young academics, postgraduates and students was held. 213 representatives of Ukraine from 25 educational institutions and 70 representatives of 9 countries and 18 educational institutions (Belarus, Bosnia and Herzegovina, Georgia, Germany, Cyprus, China, Russia, the USA, Montenegro) took part in this conference.

Main problems to which staff of the department is seeking a solution include: working up the theoretical and methodological framework of development and adoption of marketing strategies of growth and competitiveness at both micro and macro level; defining the role of innovative marketing in raising the competitiveness of enterprises; improving the mechanism for management of marketing communicative activity of enterprises; determining the role of IT environment in marketing activity of an enterprise; developing recommendations concerning management of a trademark.

Irina Taranenko

Head, Doctor of Economics, Full Professor

  • +38 (095) 750-23-63
  • This email address is being protected from spambots. You need JavaScript enabled to view it.

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