The formation of a modern innovative model of economic growth, assuring integration of Ukraine into the world economy and raising international competitiveness are impossible without thorough understanding of market mechanisms, the laws of behaviour of consumers and competitors, as well as the basics of strategic planning and control. Such knowledge can be obtained by marketing, which is a modern concept and philosophy of business management, as well as a method of practical economic management.

The International Marketing Department is headed by by Doctor of Economic Science, Professor Irina Taranenko.

Why just marketing?

State-recognized degree
Study mode: full time, part time
Duration:
Bachelor in Marketing: 4 years,
Master in Marketing: 1.5 years.

Study Programmes

Bachelor in Marketing

Master in Marketing

Organization of study process:

• internships in national and international companies 
• professional club «Marketer» - workshops, master classes conducted by professional marketers
• individual and group projects

The opportunity: to study certain courses (at a student’s option) in English.

Entrance requires the certificates issued by the Ukrainian Center for Education Quality Assessment in the following subjects:

• Ukrainian language and literature
• History of Ukraine
• Geography, or a foreign language, or mathematics

The International Marketing Department trains skilled professionals for organizations and enterprises of all economic sectors, professionals who:

• have a mastery of effective marketing instruments for managing demand for goods and services of an enterprise, creating and maintaining competitive advantage in the market;
• are able to integrate marketing solutions into enterprise management;
• have practical skills in applying mechanisms of marketing policy for achievements of the business goals of an enterprise and increasing business value.

Teaching disciplines is carried out by experienced lecturers, Doctors and Candidates of Sciences, skilled professionals in marketing. Trainers and consultants from business schools, foreign experts are also involved in the study process.

The study process meets modern world standards and requirements of the Bologna Declaration. The methods of active learning: case studies, business games with the use of information technologies, as well as advanced study of foreign languages are widely used.

The Department actively promotes the employment of its graduates due to the existing integration relations.

The graduates of the Department can continue their study on the University’s postgraduate training programme.

An expert in the field of the Marketing after graduation from Alfred Nobel University has the relevant professional skills and is able to solve problems and perform the following activities:

• market and public opinion research (analysis of sales potential of goods, the consumers’ demand for goods in order to raise sales and develop new products, as well as statistical analysis of the results);
• determining strategic tasks and goals of marketing activities of an enterprise;
• substantiation and development of marketing policy and business strategy;
• forecasting the conditions of domestic and international commodities markets;
• planning long-term measures for strengthening competitive positions of an enterprise in the domestic and foreign market;
• advice on commercial activities and management (consulting and practical assistance for state and private enterprises and institutions in planning, as well as advice on organizational issues, assuring effectiveness, collection and processing of information for taking managerial decisions);
• development of product assortment;
• development of brand (trademark) and brand management (branding);
• development of pricing policy of an enterprise;
• organization of the system of sales and promotion of products;
• development and organization of an advertising campaign;
• formation of an enterprise image and PR (Public Relations).

A graduate can work at: enterprises under various forms of ownership, at advertising and PR agencies, investment and insurance companies, consulting firms, catering establishments, banks, travel companies and agencies, cultural institutions, state administrative bodies and educational institutions.

A graduate can hold the following positions: managerial (director of an enterprise, head of marketing, head of sales department and other subdivisions of the relevant business profile, deputy head of a subdivision), brand manager; expert in marketing research, expert in sales; expert in logistics and product-pricing policy; expert in analysis and planning of marketing activities; expert in advertising and PR etc.

International partnerships

Lecturers and students take part in academic mobility programmes (conferences, seminars, publications, research) in order to approbate the results of their research. They participate in TEMPUS international projects. Alfred Nobel University cooperates with the University of Montenegro in Kotor and the Cyprus Institute of Marketing.
The students of the 3^rd -5^th year of study take active part in the student exchange programmes with the Chodkowska University (Warsaw, Poland) and Kozminski University (Warsaw, Poland).

The double degree programmes with the partner higher educational institutions are an indisputable proof of the European quality of education:

• SWISS MONTREUX BUSINESS SCHOOL (Switzerland)
• THE CYPRUS INSTITUTE OF MARKETING /THE CYPRUS BUSINESS SCHOOL (Cyprus)

Attention all university entrants!

Alfred Nobel University, Dnipro, has opened an English-language programme «Bachelor in International Marketing», which provides obtaining a state-recognized degree.

Our country moves to Europe with confidence. Even today the task of marketers is to form brands of Ukrainian goods and the brand of Ukraine as a whole. This need becomes more acute every year. That’s why the need for marketers has been increasing. Studying in English and obtaining a prestigious diploma open new prospects before a marketer! Do not waste your chance to obtain a European high quality education in Ukraine!

Duration - 4 years.
The language of instruction – English.

Join us!
Our address:
18 Sicheslavska Naberezhna Street, Dnipro
(+38-0562-31-20-38 (Marketing Department)
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The Department of management and marketing was founded in 1995 for teaching full-time students and part-time students of the major «Marketing» fundamental and professionally oriented disciplines (order of rector № 2-У of 3.01.1995).

In 2002 the Department of Management and Marketing was divided into the Department of Management and the Marketing Department to improve the level of training of students in connection with the reorganization of faculties of our university and changes in subordination of departments (order of rector № 105-12-У of 29.08.2002).

The Marketing Department was headed at different times by: Vecherov Valeriy Tymofiyovych – Doctor of Engineering, professor (1996 - 1999); Mischenko Anatoliy Pavlovych – PhD in Technical Sciences, associate professor (2000 - 2002); Petrunya Yuriy Yevhenovych – Doctor of Economics, professor (2002 - 2006).

International Marketing Department carries out research on the cross-cutting research topic “Marketing Management of Competitiveness at Micro-, Meso,- Macrolevel in Modern Conditions of Globalization” (the number of state registration of the topic: 0114U005600) (the deadline – January 2019.).

Head of research: Irina Taranenko – Doctor of Economics, Full Professor.

Partnership and cooperation agreements concluded with a Government enterprise “Design department “Pivdenne”, marketing consulting agency “Living&Stone”, LLC “Free Trade” (Dnipro) and others were part of this research and development project.

We have established academic ties with the University of Montenegro (Montenegro), Gaidar Institute for Economic Policy (Russia), the Cyprus Institute of Marketing (Cyprus), Baranovichi State University (the Republic of Belarus).

Over the last five years lecturers of the Marketing Department have published more than 100 research papers in Ukrainian professional journals, foreign professional periodicals «Review of General Management» (Spiru Haret University, Romania), «Montenegrin Economic Journal» (University of Montenegro, Montenegro), Journal of Economic Regulation – Issues of management of the economy (Russia) indexed in international scientometric databases, more than 150 theses at international and all Ukrainian research-to-practice conferences.

During the period from 2008 to 2014 lecturers of this department took part in more than 150 conferences including 70 international conferences, among them – the International research-to-practice conference «Latest achievements of the European science – 2014» (Bulgaria, 2014), the 10th International research-to-practice conference «Contemporary issues of the modern science–2014» (Poland, 2014), the International research-to-practice conference «Effective instruments of modern science – 2014» (Czech Republic, 2014), the International research-to-practice conference «Contemporary issues of accounting and taxation» (The Siberian University of Consumer Cooperation, Novosibirsk, Russia, 2013), the 18th Annual Conference European Council for Business Education “Global cooperation in business education: Pan-European initiative” (Austria, 2013), the International research-to-practice conference «Formation of the modern theory and practice of marketing under conditions of globalization» (Taras Shevchenko National University of Kyiv, Kyiv, 2012), the International Scientific Symposium «Economic Institutions As a Condition for Social and Economic Development of Transitional Countries» (University of Montenegro, 2012), the 5th International research-to-practice conference «Conditions of the market growth in market economies» (Pereyaslav-Khmelnytsky Hryhoriy Skovoroda State Pedagogical University, 2012), the 8th International research-to-practice conference «Progress in science and technology at the turn of Millennium-2012 (Czech Republic, 2014), Contemporary Issues of Modern Science (Poland, 2014), the International research-to-practice conference «Welfare of nations under conditions of global instability» (Odesa, 2012), the International research-to-practice conference «Contemporary issues of economy and management» (Lviv Polytechnic National University, Lviv, 2011), the 2nd International academic congress «Globalistics-2011» (Lomonosov Moscow State University, Moscow, Russia, 2011), the 11th International research-to-practice conference on problems of development of economy and society (National Research University Higher School of Economics, Moscow, Russia, 2010) and others.

Lecturers of this department have actively taken part in the International Nobel Economic Congress (Dnipro, 2008-2016).

The department conducts research activity each year as part of the so-called “Science days”. In March 2014 the 5th International research-to-practice conference «Marketing management of competitiveness» including young academics, postgraduates and students was held. 213 representatives of Ukraine from 25 educational institutions and 70 representatives of 9 countries and 18 educational institutions (Belarus, Bosnia and Herzegovina, Georgia, Germany, Cyprus, China, Russia, the USA, Montenegro) took part in this conference.

Main problems to which staff of the department is seeking a solution include: working up the theoretical and methodological framework of development and adoption of marketing strategies of growth and competitiveness at both micro and macro level; defining the role of innovative marketing in raising the competitiveness of enterprises; improving the mechanism for management of marketing communicative activity of enterprises; determining the role of IT environment in marketing activity of an enterprise; developing recommendations concerning management of a trademark.

Irina Taranenko

Head, Doctor of Economics, Full Professor

• +38 (095) 750-23-63
• This email address is being protected from spambots. You need JavaScript enabled to view it.