Valentyna Shevchenko

2019–2020 – Master in Marketing, Alfred Nobel University, Dnipro, Ukraine

2016–2017 – Specialist in Philology (English Translation), Alfred Nobel University, Dnipro, Ukraine

2015–2017 – Master in Higher School Pedagogy, University and Higher Education Institutions Teacher, Alfred Nobel University, Dnipro, Ukraine

2012 – Candidate of Science in Public Administration, Ivano-Frankivsk National Technical University of Oil and Gas, Ivano-Frankivsk, Ukraine

2004–2005 – Specialist in Accounting and Auditing, Prydniprovska State Academy of Civil Engineering and Architecture, Dnipropetrovsk, Ukraine

1981–1984 – Specialist in Engineer-technologist of electrochemical production, Dnipropetrovsk Chemical and Technological Institute, Dnipropetrovsk, Ukraine

September 2015 – Present – Associate Professor of the International Marketing Department, Alfred Nobel University, Dnipro, Ukraine

September 2012 – August 2015 – Associate Professor of the Department of International Finance, Accounting and Auditing, Alfred Nobel University, Dnipro, Ukraine

September 2008 – August 2012 – Senior Lecturer of the Department of International Accounting and Auditing, Alfred Nobel University, Dnipro, Ukraine

Field of scientific interests:

Competitiveness,

business management,

e-commerce,

business communications,

digital marketing,

territorial marketing,

logistics management,

accounting in marketing, etc.

Selected academic articles:

• 2025. Kovalchuk, S., Chunikhina, T., Grigoryan, V., Shevchenko, V., Koroleva, U. Strategic management of omnichannel marketing using generative artificial intelligence. Journal of Theoretical and Applied Information Technology, Volume 103, 2025, Art. #22, p.9463-9475. URL: https://www.jatit.org/volumes/Vol103No22/19Vol103No22.pdf (Scopus)
• 2025. Shevchenko, V. M., Mishustina, T. S., Yaremenko, S. S., Malkovych, D. D. Brendynh yak efektyvnyi instrument upravlinnia konkurentospromozhnistiu pidpryiemstva [Branding as an effective tool for enterprise competitiveness management]. Mizhnarodnyi naukovyi zhurnal ‘Internauka’, 8. https://doi.org/10.25313/2520-2294-2025-8-11326. https://www.inter-nauka.com/issues/economic2025/8/
• 2025. Shchyrba, І., Lokhanova, N., Holiachuk, N., Shevchenko V., Karpenko, Ye. The impact of digital technologies on accounting transformation. Journal of Theoretical and Applied Information Technology, Vol.103. No.18, 2025, p.7255-7268. URL: https://www.jatit.org/volumes/hundredthree18.php (Scopus)
• 2025. Taranenko, I., Naumenko, V., Shevchenko, V., Yaremenko, S. Analiz konkurentnoi sytuatsii na rynku dlia formuvannia stratehichnoho vektoru rozvytku pidpryiemstva [Analysis of the competitive situation in the market to form a strategic vector for the development of the enterprise]. Academy Review. 62 (1), 211-226. (Web of Science). DOI: https://doi.org/10.32342/3041-2137-2025-1-62-15
• 2023. Shevchenko, V., Taranenko, І., Yaremenko, S., Hripko, D. Konkurentnyj benchmarkinh iak instrument pidvyschennia konkurentospromozhnosti ahrarnoho pidpryiemstva [Competitive benchmarking as a tool for increasing the competitiveness of an agrarian enterprise]. Ahrosvit. 18, 43-50. DOI: https://doi.org/10.32702/2306-6792.2023.18.43
• 2023. Semenda, O., Shevchenko, V., Purhani, S., Kharit, O., Krasnostanova, N. Adaptation of Logistics Companies to Functioning under the Restrictions Imposed by Military Operations. WSEAS Transactions on Environment and Development, ISSN / E-ISSN: 1790-5079 / 2224-3496, Volume 19, 2023, Art. #54, p.558-570. Eng (DOI: 10.37394/232015.2023.19.54). (Scopus)
• 2023. Yaremenko, S., Taranenko, І., Shevchenko, V., Kuzmenko, М. Infliuens-marketynh iak efektyvnyy̆ instrument zaluchennia spozhyvachiv [Influence marketing as an effective tool for attracting consumers]. European Vector of Economic Development. 35(2),125-142. DOI 10.32342/2074-5362-2023-2-35-10
• 2022. Shevchenko, V., Taranenko, I., Yaremenko, S., Mishustina, T., Poprotskyy, O., & Mostova, A. Trends in Digital Marketing in the Context of Information Society Development. Postmodern Openings, 13(2), 448-460. (Web of Science). DOI: https://doi.org/10.18662/po/13.2/464
• 2022. Lysiak, l., Masiuk, I., Chynchyk, A., Yudina, O., Olshanskiy, O., Shevchenko, V. Banking risks in the asset and liability management system. Risk and Financial Management. No. 15(6). URL: https://doi.org/10.3390/jrfm15060265 (Scopus)

Participation in international scientific and practical conferences:

• 2026. V International Scientific and Practical Conference ‘Modern Trends in the Development of Economy, Technology and Industry’. Toronto, Canada
• 2025. XVI International Scientific and Practical Conference of Young Scientists and Students ‘Marketing Management of Competitiveness in the Face of Global Challenges’. Dnipro, Ukraine
• 2025. International Multidisciplinary Scientific Internet Conference ‘World of Scientific Research. Issue 47’. Ternopil, Ukraine; Opole, Poland
• 2025. International Scientific and Practical Internet Conference ‘Development of Education, Science and Business: Results 2025’. Dnipro, Ukraine
• 2025. I International Scientific and Practical Conference ‘Technologies for improving old methods, theories and hypotheses’. Sofia, Bulgaria
• 2024. XV International scientific and practical conference ‘Innovative Development: Synthesis of Scientific Approaches in Various Fields of Research’. Tallinn, Estonia
• 2023. International Scientific and Practical Internet Conference ‘Сurrent problems and prospects for the development of the agri-food sector, hospitality industry and trade’. Kharkiv, Ukraine

International and community activities:

2025 – Present – Member of the Public Organization ‘Ukrainian Marketing Association’

2025 – Present – Member of the Public Organization ‘Union of Marketologists of Ukraine’